An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2024 - Mar,2024Last Period: Jan,2023 - Mar,2023Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1DENTAL1843280829$10.172316.832.581849292982$12.591518.673.13--12%-4%-16%-19%-21%-10%-18%
2BUILDING917310522$6.738522.691.24921319605$8.443420.711.36--19%-3%-14%-20%-11%+10%-9%
3AC/HEATING/PLUMBING/REFRIGERATION/S620197592$6.438819.401.97620189565$6.338519.292.04--+4%+5%-+1%+1%-4%
4TRAVEL, BUSINESS CONVENTIONS & MEET57170291$6.436151.682.12510191365$7.845145.122.36--30%-11%-20%-18%-20%+15%-10%
5METAL, METALWORKING & MACHINERY1025295703$6.348419.391.641026338809$6.049018.871.45--4%-13%-13%+4%-1%+3%+13%
6ENGINEERING & CONSTRUCTION1639425861$5.965216.711.5316415011,054$8.179619.411.58--5%-15%-18%-27%-18%-14%-3%
7GROCERY718248531$5.749227.361.98721264599$6.957927.592.19--14%-6%-11%-18%-15%-1%-10%
8FLOOR COVERINGS/INSTALLATION520126459$4.540220.133.19522123472$4.640618.493.30--9%+2%-3%-1%-1%+9%-3%
9ARCHITECTURE511282656$4.140636.961.44513287700$4.945334.841.57--15%-2%-6%-19%-10%+6%-9%
10BUSINESS68252352$3.831439.251.24610294475$4.542542.531.44--20%-14%-26%-15%-26%-8%-14%
11PRODUCT DESIGN ENGINEERING715210426$3.630420.291.45717307740$6.759735.171.94--12%-32%-42%-46%-49%-42%-26%
12MOTOR TRUCKS, & ACCESSORIES31691257$3.518211.392.00317102290$4.221612.762.12--6%-11%-11%-17%-16%-11%-6%
13MEATS & PROVISIONS39140440$3.436240.262.5839138420$3.134238.032.48--+1%+5%+6%+6%+6%+4%
14AVIATION & AEROSPACE1231250448$3.22859.221.141231254460$3.832410.461.27---2%-3%-15%-12%-12%-10%
15TRAVEL, RETAIL31056126$3.215015.042.6831470203$6.224217.293.45--29%-20%-38%-48%-38%-13%-22%
16ELECTRONIC ENGINEERING616263543$2.934121.341.29617292608$3.539423.211.35--6%-10%-11%-15%-13%-8%-4%
17FOOD - PROCESSING & DISTRIBUTION822212411$2.731114.171.47823231446$2.834014.791.47--4%-8%-8%-8%-8%-4%-
18Crafts, Hobbies & Models112328$2.531.7531.751.38111718$1.114.2514.250.83--+35%+56%+123%+123%+123%+65%
19AUTOMOTIVE-B69131231$2.415517.221.18613184351$3.625219.441.37--31%-29%-34%-37%-39%-11%-14%
20HOTELS, MOTELS, CLUBS & RESORTS4991177$2.413615.211.504997185$2.815717.441.61---6%-4%-12%-13%-13%-7%
OTHER BUSINESS-TO-BUSINESS MARKETS1360135$0.374.4124.801.241375166$0.494.6631.551.26---20%-19%-21%-21%-21%-2%
Total3067417,34417,769$14613,39018.071.823068128,07120,539$17615,86819.541.96--9%-9%-13%-17%-16%-8%-7%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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